A Continuity Program is defined as an offer involving systematically- scheduled purchases over time of a set of products or of product replenishments. Traditional sales offers that offer a single selling opportunity while with a good continuity programs you make a sales pitch once but continue to sell to the same customer.
A Good continuity program is one that controls and coordinates an effective continuity program by:
- making customers aware of continuity opportunities they may not know exist
- monitoring inventory control - being certain the appropriate merchandise is currently in stock
- maintaining billing accuracy, including credit card processing and current status
- offering shipping that is accurate with up to date address information
A well positioned continuity program can enhance the financial success of an infomercial campaign. If the continuity program is well managed, it can provide a steady income stream that can continue for many months.
A Good continuity program is one that controls and coordinates an effective continuity program by:
- making customers aware of continuity opportunities they may not know exist
- monitoring inventory control - being certain the appropriate merchandise is currently in stock
- maintaining billing accuracy, including credit card processing and current status
- offering shipping that is accurate with up to date address information
A well positioned continuity program can enhance the financial success of an infomercial campaign. If the continuity program is well managed, it can provide a steady income stream that can continue for many months.
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